Gerson Ltd | Product Strategy, Design and Delivery for Complex Environments

About Steven

I'm a product leader with 15+ years of experience turning ambiguous, cross-functional problems into clear decisions and working products.

My work starts by finding the structural problem beneath the visible request. I then shape the right product, platform or operating approach and, where useful, build the software needed to make it operational.

Diagnose complex and ambiguous problems
Connect customer, commercial, operational and technical constraints
Design products, platforms, workflows and operating models
Build from strategy and architecture through to production software
Create clarity and alignment without adding unnecessary process

How I use AI

AI has expanded what I can do as a product leader. I now work directly across strategy, architecture, design and implementation, using agentic tools to explore problems, test ideas and build production software at a pace that previously required a multidisciplinary team.

I also design AI-enabled products and agentic workflows where the problem genuinely benefits from language, reasoning, classification or adaptive behaviour.

Product judgement leads the work. I frame the problem, test the riskiest assumptions cheaply, and iterate towards reliable working software, whether I take it the whole way myself or set a clear direction for a team to build on.

Portfolio

Products, client systems and case studies showing how I move from problem diagnosis to operational delivery.

View full portfolio →

Trusted across product, engineering and leadership

"Steven brought a new and dynamic way of thinking... challenged convention, with the outcome of genuine business improvements. He demystified technology for the commercial team."
– Mike G, CRO
"Steven is able to bring structure and clarity to ambiguous and complex problems."
– Arthur L, CPO
"Steven has that rare ability to combine product vision with delivery pragmatism. He was always focused on doing the right thing, for the customer, the business, and the team."
– Ernest N, Delivery Manager
"He's a person with an open, analytical mind, who understands the realities of software development well. He easily identifies potential risks and bottlenecks in the solution being built."
– Bartosz M, Solution Architect
"He would bury himself in the details until he fully understood a problem, but could also deliver a clear strategy aligning the business and technical goals."
– Paul C, COO
"The kind of product manager that doesn't stand in the way of engineers but rather empowers the team to deliver."
– Mattia A, Engineer
"I always benefited from Steven's strong technical understanding of complex problems and his ability to identify the right solution. His ability to explain highly technical problems in an easy to digest manner made collaboration on back end systems very successful."
– Thomas T, Product Lead

From unclear problem to operational product

I work across the full path from an unresolved problem to a working product or platform. An engagement can focus on one stage or cover the complete journey.

Strategic Product Design & MVP Framing

Establish a coherent product direction grounded in real constraints and long-term intent

Problem Decomposition & Systems Thinking

Break complex domains into clear components, interfaces, and priorities, so teams can act with precision

Roadmapping, Prioritisation & Alignment

Create durable alignment across product, engineering, and leadership through shared strategy and intent

Ways of Working & Delivery Operations

Improve how teams plan, prioritise, and ship by redesigning the structures and habits that slow them down

Go-to-Market & New Revenue Streams

Take ideas from concept through validation to launch, with commercial framing that connects product value to business outcomes

AI Workflow Optimisation

Design workflows that improve decision quality, reduce friction, and scale with the organisation

AI Adoption & Agentic Product Design

Shape how organisations adopt AI practically, from workflow automation to agentic systems that act on context and intent

💡 Strategy Session – £500

A focused working session to clarify the problem, challenge assumptions, and agree practical next steps. Includes preparation and written follow-up notes.

🔍 Advisory Day – £1,200/day

A full working day for deeper product direction, problem decomposition, platform thinking, roadmapping, or stakeholder alignment.

🛠️ Working Product or AI-Accelerated MVP – from £10,000

End-to-end framing, architecture, and implementation that delivers a usable working system rather than a presentation. Can include AI-enabled products and agentic systems, with technology chosen for the reliability the problem requires.

🚀 Product or Platform Project – from £5,000

A defined engagement focused on a specific outcome, such as product strategy, MVP definition, system design, workflow redesign, or platform direction. Typical duration: four to eight weeks.

📈 Retainer – £2,000/month for 6 hours

Continued senior input for product strategy, architecture, prioritisation, reviews, and delivery decisions. Usually arranged after an initial session or project, once the needs and working relationship are clear.

Coaching & Mentoring

I also work one-to-one with product and technology professionals on career direction, interview preparation, and portfolio positioning. I'm always happy to have an informal conversation at no cost, and more structured coaching and review sessions are also available.

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About Vera

I'm a senior marketing strategist with over 15 years of experience helping organisations grow through clear positioning, customer insight, and effective go-to-market execution. My background spans higher education, luxury real estate, and B2B tech, always with a focus on connecting the right message to the right audience through the right channels.

Brand and value proposition development
Go-to-market strategy and campaign execution
Paid search, social, and CRM channel planning
Customer segmentation and journey mapping

I believe in practical strategy, crisp messaging, and creating systems that actually scale. Whether refining your positioning or launching a new product, I help organisations bring clarity to how they show up, and why it matters.

Marketing Services at a Glance

Supporting product and commercial teams with marketing that aligns strategy and execution, bridging the gap between customer insight, messaging, and channel performance. Offered by Vera Gerson, a senior marketing strategist with experience across B2B, higher education, and premium real estate sectors.

🎯 Marketing Strategy Session – £500

90-minute call to clarify positioning, brand messaging, or go-to-market plan. Includes follow-up summary and next-step recommendations.

🔁 Brand & Messaging Sprint – £4,000+

2–3 week deep dive into your brand narrative, audience segments, and positioning. Outcome: clear messaging and practical brand toolkit.

📣 Campaign Execution Support – £1,200/day

Channel strategy and execution for paid search, social, or CRM campaigns. Includes creative guidance, media planning, and post-campaign review.

🧩 Product + Marketing Alignment – £6,000+

Joint engagement across product and marketing. Ideal for launches, pivots, or growth planning. Delivered with both Steven & Vera.

Tell me what you're trying to solve

Share what's happening, what's getting in the way, and what outcome you're trying to reach. I'll tell you honestly whether I think I can help and what a sensible next step would look like.