I work with teams to find the real problem, shape the right approach, and build what's needed to solve it.
Strategic Product Design & MVP Framing
Establish a coherent product direction grounded in real constraints and long-term intent
Problem Decomposition & Systems Thinking
Break complex domains into clear components, interfaces, and priorities, so teams can act with precision
Roadmapping, Prioritisation & Alignment
Create durable alignment across product, engineering, and leadership through shared strategy and intent
Ways of Working & Delivery Operations
Improve how teams plan, prioritise, and ship by redesigning the structures and habits that slow them down
Go-to-Market & New Revenue Streams
Take ideas from concept through validation to launch, with commercial framing that connects product value to business outcomes
AI Workflow Optimisation
Design workflows that improve decision quality, reduce friction, and scale with the organisation
AI Adoption & Agentic Product Design
Shape how organisations adopt AI practically, from workflow automation to agentic systems that act on context and intent
💡 Strategy Session – £500
A focused working session to clarify direction, identify strategic options, and define next steps. Includes follow-up notes.
🔍 Advisory Day – £1,200/day
A full-day working block for roadmap shaping, prioritisation, stakeholder alignment, and structured decision support.
🛠️ AI-Accelerated MVP – from £10,000
End-to-end framing, prototyping, and AI-assisted MVP development. Includes iteration rounds and a working product demo.
📈 Retainer – £2,000/month for 6 hours
Ongoing senior input for product strategy, decomposition/prioritisation, reviews, and delivery planning. Ideal for continuous alignment and momentum.
🚀 Outcome Projects – £5k–£25k+
Defined-scope projects such as roadmap creation, MVP design, problem decomposition, or platform strategy (typically 4–8 weeks).
Coaching & Mentoring
I also work 1:1 with product professionals on career direction, interview preparation, and portfolio positioning. If you're building your product career, I'd love to support you.
"Steven brought a new and dynamic way of thinking... challenged convention, with the outcome of
genuine business improvements. He demystified technology for the commercial team."
– Mike G, CRO
"Steven is able to bring structure and clarity to ambiguous and complex problems."
– Arthur L, CPO
"Steven has that rare ability to combine product vision with delivery pragmatism. He was always focused on doing the right thing, for the customer, the business, and the team."
– Ernest N, Delivery Manager
"He's a person with an open, analytical mind, who understands the realities of software development well. He easily identifies potential risks and bottlenecks in the solution being built."
– Bartosz M, Solution Architect
"He would bury himself in the details until he fully understood a problem, but could also deliver a clear strategy aligning the business and technical goals."
– Paul C, COO
"The kind of product manager that doesn't stand in the way of engineers but rather empowers the team to deliver."
– Mattia A, Engineer
"I always benefited from Steven's strong technical understanding of complex problems and his ability to identify the right solution. His ability to explain highly technical problems in an easy to digest manner made collaboration on back end systems very successful."
– Thomas T, Product Lead
About Vera
I'm a senior marketing strategist with over 15 years of experience helping organisations grow through
clear positioning, customer insight, and effective go-to-market execution. My background spans higher
education, luxury real estate, and B2B tech, always with a focus on connecting the right message to the
right audience through the right channels.
Brand and value proposition development
Go-to-market strategy and campaign execution
Paid search, social, and CRM channel planning
Customer segmentation and journey mapping
I believe in practical strategy, crisp messaging, and creating systems that actually scale. Whether
refining your positioning or launching a new product, I help organisations bring clarity to how they
show up, and why it matters.
Marketing Services at a Glance
Supporting product and commercial teams with marketing that aligns strategy and execution, bridging the
gap between customer insight, messaging, and channel performance. Offered by Vera Gerson, a senior
marketing strategist with experience across B2B, higher education, and premium real estate sectors.
🎯 Marketing Strategy Session – £500
90-minute call to clarify positioning, brand messaging, or go-to-market plan. Includes follow-up
summary and next-step recommendations.
🔁 Brand & Messaging Sprint – £4,000+
2–3 week deep dive into your brand narrative, audience segments, and positioning. Outcome: clear
messaging and practical brand toolkit.
📣 Campaign Execution Support – £1,200/day
Channel strategy and execution for paid search, social, or CRM campaigns. Includes creative
guidance, media planning, and post-campaign review.
🧩 Product + Marketing Alignment – £6,000+
Joint engagement across product and marketing. Ideal for launches, pivots, or growth planning.
Delivered with both Steven & Vera.
Let's Work Together
If you're looking for thoughtful, structured support on product strategy or leadership, I'd be glad to explore whether working together makes sense.